Club communication is absolutely vital at a time when there's so much information on Covid-19 but the situation might change quickly. Your club website needs to be the single, definitive source of information for players, parents, coaches, volunteers and visitors.

Plus, all clubs should use the Pitchero Apps, club email and social media channels to relay news quickly, targeting different membership groups, teams and audiences.

1. 1. Create custom sections - here's how
   2. Divide the information by audience - i.e.) coaches or visitors
   3. Label it as specifically as possible
   4. Regularly remind everyone to read it
   5. Here's an example from Richmond Cricket Club

Image: Richmond CC Covid-19 section of the club website.

Every sports club will send out an enormous volume of information every month. The goal is to ensure readers notice and encourage them to act. As a rule, the more specific you can get, the better the results.

What does that mean? If you emailed everyone in the club with every Covid-19 update, they would all switch off quickly as it either didn't relate to them or it was overwhelming. Here's some top tips:

• Use Pitchero to filter recipients
• Create groups for teams or age-groups
• Use coaches and teams managers to share to their networks

The channel and timing for your club communication matters as much as its content. It might be a case of using multiple methods like a group email plus Twitter and Facebook to try to have the broadest reach.

• When is the best time for your audience?
• Explore Twitter Analytics & Facebook Insights for data
• Use headings, lists, bullet points and images
• Always have a clear call-to-action

All clubs and members can take advantage of their own free Club App and Manager App. Players and parents can be reassured by confirming availability and be told directly of any specific match details (like not turning up too early, parking arrangements, bring your own food and Track and Trace).