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Pitchero Works 
Newbury Blues RFC
Case study:
Growing membership and increasing revenue with online payments.
Matt Spencer is Membership Secretary at the Berkshire-based rugby club who primarily use online payments to collect membership subscriptions and teamwear orders.
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He finds the user interface of Pitchero Payments easy to navigate and one of Matt’s jobs is to provide regular financial reports to track who’s paid and overall income levels. It’s that ease that cuts down on time.

“It certainly helps from an admin point of view. At the start of the year, either they pay up front and it’s done or they pay monthly and we collect direct debits.”


Newbury Blues use Pitchero Payments in two distinctive ways. Their memberships are very clearly staggered in terms of cost and benefits.


So, a Platinum member includes a matchday hospitality lunch all season and international ticket ballot entry while Senior Player membership unlocks a kit bundle and gym membership.


Why does Matt like it? It’s convenient for shoppers but buying offline also takes so much more time to process payments and someone has to log, file and bank those.

“If someone signs up online, it’s much, much easier. All of us are volunteers and we definitely encourage people to go online, I wouldn’t be able to do it otherwise.”


In addition, Newbury Blue’s teamwear is fulfilled in-house and displayed and sold via their Pitchero website. Their club shop is an excellent example of how a club might sell direct to their members with strong product imagery and the ease of use that comes with Pitchero.

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Newbury Blues Rugby Club