Mastercard

• The campaign was activated through a combination of solus emails, banner ads and syndicated content. 
• Advertising was targeted to a specific region which matched the teams playing in the Champions League fixture. Example - for Liverpool FC advertising was targeted to the North West of England.
• The campaign was completed by a landing page (created by Pitchero) which captured user data submitted by players and parents.

Quilter Rugby

• Quilter created a series of short coaching videos in partnership with England Rugby.
• Pitchero syndicated each video across a network of junior teams reaching over 60,000 junior coaches and parents.
• Each video was timed to be delivered 1 hour before junior training on a Sunday morning.

Adidas

Adidas Locker Room - Grind from Pitchero on Vimeo.

• Takeover banners ran across all UK football club websites.
• Solus emails were sent to coaches and team officials.
• Video adverts were shared across the GrassrootsGoals social media channels reaching over 500,000 social media users.

NatWest

• Natwest created a range of content which was syndicated across rugby club websites in England, Scotland and Wales.
• Solus emails were sent to parents, coaches and team officials.
• Banner adverts were placed throughout the network of 1,500 rugby club websites.

Monster Energy

• Pitchero worked with Monster to give away 150,000 bottles of HydroSport Fuel to over 350 clubs.
• Solus emails were sent to adult team officials and coaches directing them to a custom made Monster branded landing page.
• The campaign reached its target within the first 12 hours of going live!

British and Irish Lions

• Pitchero worked with the British and Irish Lions Travel team to target advertising at specific members within specific clubs across the UK.
• These were past tourists who had travelled with the British Lions or had shown a strong interest.
• Pitchero targeted the users with emails and syndicated content, as well as banner advertising across the network.

England Rugby

• Using a buyer persona provided by England Rugby, Pitchero targeted users most likely to purchase a VIP hospitality package at the new Twickenham Stadium stand.
• Emails were sent to users inviting them to purchase tickets and experience the new VIP hospitality at the 2019 Autumn Internationals and Six Nations.

The FA

• Pitchero ran a video advertising campaign across our GrassrootsGoals social media channels.
• The campaign ran across Instagram, Facebook and Twitter and reached over 500,000 amateur adult football fans/players.