Direct Advertising

Pitchero is an award-winning technology platform used by 10,000 grassroots sports clubs.

We provide everything a club could need to manage its teams and membership online. This includes:

  • Websites and mobile apps
  • Member registration
  • Online payments
  • Team management
  • Fundraising
  • Sponsorship
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1.5m registered users

650,000 opt-in emails

4m web users

20m ad impressions

1.6m app sessions

11m screen impressions

200K Instagram followers

300K Facebook followers

800,000 video views pm

25,000 views per video

1m registered users

450,000 opt-in emails

500,000 web users

16m ad impressions

1.1m app sessions

10m screen impressions

Sports we reach



Rugby League








Unique Audience

Junior and Adult Players

Adult or junior, male or female, grassroots players
play and train week-in-week-out at local sports
clubs across the UK.

Parents and Supporters

Provide unrivalled support to every player,
ensuring their child is active and healthy.

Coaches & Club Officials

The key decision-makers within every club overseeing all business decisions and team management.

Campaign Activation

Pitchero offers brands a wide range of digital advertising and sponsorship solutions across club websites, mobile apps and social media.

Brands & Agencies

Pitchero works directly with brands, creative agencies, media buyers and PR agencies.

Case Studies

Promoted the Champions League mascot campaign to 3,500 junior football clubs across the UK.

The campaign was activated through a combination of solus emails, banner ads and syndicated content.

Advertising was targeted to a specific region which matched the teams playing in the Champions League fixture. Example - for Liverpool FC advertising was targeted to the North West of England.

Promoted the Monster HydroSport Fuel energy drink to adult football and rugby teams across the UK.

Pitchero worked with Monster to give away 150,000 bottles of HydroSport Fuel to over 350 clubs.

Solus emails were sent to adult team officials and coaches directing them to a custom made Monster branded landing page. The campaign reached its target within the first 12 hours of going live!

Promoted the Adidas Locker Room online store where teams can design and order bespoke playing kits.

Takeover banners ran across all UK football club websites.

Solus emails were sent to coaches and team officials.

Video adverts were shared across the GrassrootsGoals social media channels reaching over 500,000 social media users.

Promoted the Quilter Rugby Skills video campaign to junior rugby coaches and parents across England.

Quilter created a series of short coaching videos in partnership with England Rugby.

Pitchero syndicated each video across a network of junior teams reaching over 60,000 junior coaches and parents.

Promoted the Natwest Cricket Force and Natwest Rugby Force campaigns across England & Wales.

Natwest created a range of content which was syndicated across rugby club websites in England, Scotland and Wales.

Solus emails were sent to parents, coaches and team officials.

Banner adverts were placed throughout the network of 1,500 rugby club websites.

Promoted the launch of the 2021 British and Irish Lions Travel packages.

Pitchero worked with the British and Irish Lions Travel team to target advertising at specific members within specific clubs across the UK.

These were past tourists who had travelled with the British Lions or had shown a strong interest.

Pitchero targeted the users with emails and syndicated content, as well as banner advertising across the network.

Promoted the launch of the new hospitality suites at Twickenham Stadium.

Using a buyer persona provided by England Rugby, Pitchero targeted users most likely to purchase a VIP hospitality package at the new Twickenham Stadium stand.

Emails were sent to users inviting them to purchase tickets and experience the new VIP hospitality at the 2019 Autumn Internationals and Six Nations.

Promoted the The Football Association's People's Cup.

Pitchero ran a video advertising campaign across our GrassrootsGoals social media channels.

The campaign ran across Instagram, Facebook and Twitter and reached over 500,000 amateur adult football fans/players.